Having an understanding of what SEO is and how important
it is to growing your online presence is mandatory!
SEO Definition, SEO Meaning, and How SEO Marketing Works
SEO Definition: SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. … Search engines want to provide the best service for their users.
There are 100’s of processes that go into SEO:
The Science of Optimization : 7 Key Steps
1: Thoughtful process of choosing the best Titles, Page Descriptions, and Key Phrases for every page on your site.
2: Meta tags for links, images, products, and Blogs.
3: Blogging is the best way to add Fresh Relevant Content to your site – blogs must be unique and informative to show the search engines that you are the expert in your field.
4: Capturing backlinks and creating relationships with your peers is very important. This is a time consuming endeavor and takes months to achieve , but a necessity when making your way to the top of the rankings.
5: Active Social Marketing plays a huge role in creating a stable online presence; Facebook, Instagram, YouTube and Twitter are the 4 most useful platforms and need to be kept very active weekly.
6: Load all business information into 30 to 50 registries pertaining to your business type. These include the top ones like Google My Business, Yelp, Yellow Pages, AP Local, Mapquest, Trip Advisor, Yahoo, Bing and 100’s of others, we choose the best 50 for your business.
7: Image alternate text and tags can help images on your site come up in Search Engine images tabs which then link directly to your site.
If anyone ever promises you Front Page results in a short period of time – do not trust them – Great SEO strategies take time 6 months to 18 months to see full effects and Page 1 rankings. Now, of course that does hinge on your business type and category and how much competition there is in your local or national area. For example in Las Vegas the top 3 most difficult businesses to rank to Page 1 and top 3 in Google are Plumbing – HVAC – Garage Door Repair. If you have a niche business like Toy Repair or Specialty items you may rank faster.
Cost of SEO plans can be very expensive, especially with huge firms that have large overhead and marketing budgets, they usually charge between $6000.00 to $10,000 for a 6 month contract. The difference with our SEO plans is that we don’t have the overhead costs and we do not out source to Turkey or India in order to remain more profitable. We do the exact same things they do (maybe even better because we are able to spend the research time on your particular business and custom tailor a winning plan for much less money).
At Extraordinary By Design we are more interested in long term relationships and creating real results that are lasting, rather than taking large sums of money and 6 months later you have little results.
About outsourcing: Most SEO companies do outsource the work because they can charge you $160.00 per hour and get the work done for $3.40 per hour; in our minds this IS NOT the American way. Charge a fair price for good comprehensive work – Integrity always wins !
If you would like free comprehensive proposal on how we can help you please click the Request A Quote button below and we will get back to ASAP.